| |
Decuma Graffiti for the Next
Generation?

Unless you've been living in a cave (with your
PDA of course
) you are probably aware by now of the replacement of
Graffiti in newer model Palm OS organizers. This was due to a law suite brought
against Palm for the similarities between Graffiti and other handwriting
recognition software. (Full details can be found in
The Death of
Graffiti
)
One of the new pieces of software available on
new PDAs is called Decuma. Currently the product is available for Chinese,
Japanese, and Latin (such as English letters) characters. What sets Decuma
apart from many of the other graffiti replacements is its ability to interpret
characters and symbols (including spaces) written side by side (much like your
own natural handwriting) into text and insert it into the text field that you
are editing.

Recently it was my pleasure to interview Anders
Berglund, Chief marketing Officer with Decuma. He was gracious in his responses
and provides us some insight into Decuma and their plans for the future:
1) First, Where does the name Decuma come
from? Does it have a meaning?
Quick background, Decuma was a Roman goddess of
Fate who determined the length of the thread of life. Originally from Greek
mythology with the counterpart Lachesis. The three founders chose the name
since the term Decuma also was used in ancient Rome as a term in surveying. The
research field of computer vision has borrowed techniques from surveying and
thus the connection:-)
2) Tell us a little about your company and its
history.
- Decuma was founded in 1999 but in reality
operations was started in the spring 2000. The company was founded by three
mathematicians who carried out research in the field of computer vision at Lund
University in Sweden. They happened to realize that some of their research
results could be applied also on the handwriting recognition problem. They
patented their invention and went on to start Decuma.
However, rather soon we realized that developing
and selling algorithms was not enough. We needed to be able to deliver a
complete solution. This required increased linguistically knowledge,
interaction design know how and the ability to localize the products. We
managed to acquire those skills and today we are a company consisting of
linguists, interaction designers, mathematicians and computer scientists with
different nationalities from countries such as Sweden, Japan and China. We do
believe that we are unique in not only focusing on handwriting recognition as a
mathematical problem. Instead we emphasis the importance of the user interface
and that it should be intuitive and easy to use.
Today Decuma's head office resides in Lund
Sweden, and we have representative offices in Tokyo, Japan and Beijing, China.
We have several well known companies as our official customer such as Sony, HP,
Casio, NTT DoCoMo etc. We have initially focused on Japan as a market to reach
out to the world from through their big household electronics
manufacturers.
3) How long have you worked for them and what
are your responsibilities?
I am responsible for all marketing and sales
within Decuma. My title is Chief Marketing Officer. I have work with the
company since May 2000 (officially since August 2000. I have seen the company
develop from having an algorithm in "Matlab" to a sold and fully
implemented product on the Sony Clié. It has required several trips to
Japan, basically once a month for several years. It has consumed a lot of
energy but it has been worth while. Gradually we managed to adopt the products
to their needs and obtain enough credibility. When I first went to Japan in May
2001 we did not have a Japanese product. In March 2002 HP released our Japanese
product on the Japanese market and it was a direct hit. We have now managed to
build a strong brand name in Japan.
4) How did the company get started in this
niche market of PDA input software?
- Initially we thought mobile phones would be the
most interesting market for us. It still might be, but we soon realized that
the PDA was already their with all the hardware that handwriting recognition
requires (touch screen and stylus). Now we believe that the PDA market offers
us a very interesting opportunity and that it will just increase as the devices
becomes more and more wireless and thus requiring more and more data
traffic.
5) You are obviously very pleased with the
inclusion of Decuma in newer model Sony Clié models. Which models
currently Decuma? How about the new UX models?
-This is a tricky question for me to answer.
Currently we are present in the NX73(Japan, Europe and the US) and the NX80
(Japan and the US). I am quite sure you will hear more from us in the near
future.
6) Do you currently use a PDA and, if so,
which one?
- Yes I do, at the moment I use an iPAQ and a
Sony Clié NX70
7) Do you personally find yourself using
Decuma more than Graffiti?
- Definitely, I do not want to brag but I
exclusively use the Decuma input on my PDA.
8) Are there any advancements planned for
Decuma - such as the ability to change the letter size (to allow you to write
more per line) or change the color of the background to match your launcher
background?
- I don't believe for a moment that we can stop
developing our products. So we will of course continue to do so. I will not go
into details about what will happen and when (It takes time to implement new
features and to verify them in usability tests). You mention some things that
can be of interest there are a lot of other interesting possibilities as
well.
9) What PDA web sites do you tend to visit on
a regular basis?
Clié Source, PDA News (of course), Pen
Computing, Handango, Palm Gear
10) Are there any other products under
development that you want to mention?
- We are focusing on handwriting recognition
solutions for PDAs and Smart phones.
11) Are there plans to release Decuma to the
public for use on other Clié models?
- Sony are already offering Decuma Japanese to
their older Clié customers for the Palm OS5. The software can be
purchased on Sony's Japanese website. Regarding the US and the European markets
I would have to ask you to ask Sony. In Decuma the strategy has been to target
the device manufacturers (the OEMs). We are a small company (16 employees) with
limited resources. Distributing our software directly to the end consumers has
been regarded to costly. We do like to be able to provide all PDA users with
our software of course.
I'd like to thank Mr. Berglund for taking the
time from his busy schedule to share with all of us a little more about Decuma
and their product. Be sure to stay tuned to PDA News 24 for a full review of
Decuma
. which has now been posted!
|
|
|